![]() While we can argue that the place for the movie was elsewhere on the calendar, the exhibition marketplace is $14M richer this weekend because of Creator. Proof remains in the numbers regarding the pic’s playability - with the top 20 locations earning $14K-$52K, the top being AMC Lincoln Square.Īgain, New Regency had Disney stick to this release date because of the history of original sci-fi pics launching at this time of year. Disney will co-share Imax with Universal’s Exorcist: The Believer. ![]() Disney will hold some of these into next weekend, with Sony’s Kraven the Hunter having departed the first weekend of October. Imax ticket sales for The Creator were $3M domestic, $5.2M WW, and was a big win overall in premium format, with 53% of the weekend coming from PLF and Imax screens. Originality means something somewhere, with Creator opening ahead of Saw X in Spain, UK (including previews) and Australia, as well as Denmark, Norway, Poland, Czech Republic, and Ukraine. 1 in France, Spain, UK (including previews) as well as Belgium (non-local), Netherlands, Poland (non-local), Bahrain, Georgia, Kazakhstan (non-local), Oman (non-local), Portugal, Qatar, Ukraine, UAE (non-local), Hong Kong, Thailand, Indonesia (non-local), India (non-local) and Malaysia (non-local). People, it’s like Covid times at the box office: With the actors on strike, we’re not in a normal marketplace. Perhaps a different release date closer to summer and with the wattage of cast would have brought some more money in here. Some marketing folks will take jabs at the studio’s campaign, that it was vague in early trailers. ![]() It’s also the type of movie that would have world premiered at Venice.īut it didn’t make sense for the studio to spend money to do that during the strike. The Creator is the type of movie you’d take TIFF, just New Regency did with The Martian back in 2015. However, the cast couldn’t travel down with Gareth Edwards for a solo studio-sponsored panel on the movie (he appeared on Collider’s directors panel and showed off some footage). Understand, this is the type of movie that would have blown the roof off of Comic-Con. It’s truly upsetting for a burgeoning star such as John David Washington: This is the actor’s second conceived event movie after Warner Bros.’ Tenet to get crimped by external forces beyond movie marketing’s control the first pic was an attempt to reopen theaters in Covid, which did not work, and this title is up against the actors’ strike. However, it’s very hard in the current SAG-AFTRA strike to trumpet an original movie like this to the masses. However, hope resides in bigger ticket sales abroad, with a $32.3M global start. © 20th Century Studios / Courtesy Everett Collection Everett Collectionĭisney’s number for New Regency/20th Century Studios’ The Creatoris $14M, or just shy of 1M admissions. The question remains whether some of this cool stuff was dropped too late in the campaign.īilly did a parody of the AMC Nicole Kidman commercial, released two weeks ago: This yielded 46M views on owned TikTok content alone just from Billy. Looking to lasso a meme, Lionsgate had a remote-controlled Billy the Puppet as the centerpiece of the campaign, with some clever viral social media stunts and a PR tour. The campaign for Saw X, evident in the title, was to return the movie back to its roots and get the core followers back, while creating new faithful with a message that sold the character and heart of the horror series, not the gore. ![]() The average domestic opening for a Saw movie through nine pictures is $23M. For trivia purposes: Saw III repped the highest opening for a Saw pic at $33.6M back in 2006. What’s clear is that at $13M production cost, there’s still a pulse here in the torture genre franchise, unlike the Expendables 4, which can be put to sleep. While tracking saw Saw X at $20M+, Lionsgate says that they did not. Saw X opening is just under that of the original movie back in 2004, which was $18.2M. Lionsgate is calling $18M on Saw X(1.4M admissions, per Entelligence) which rebounded the franchise greatly from Spiral-ing down the drain, this opening +106% over Spiral‘s $8.75M. ![]()
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